Now let’s make your funnel hot as pancakes with these 3 steps.

One big claim based on your proven results for your headline

Leonardo diCaprio clapping face lol. No need to highlight much about the problem in your headline. Instead give the solution to the problem. Adding proven results will surely hook your audience more.

Subheadline will be the best wingman for the headline.

This step can be divided into 2 ways. Either you support the proven results in the headline or directing the flow from headline to CTA button. Choose which one should do best for your product or service.

Pictures that align with your headline and subheadline.

Don’t choose random stock photos, google photos as long as it looks beautiful. Be factual in term of choosing photos. What type of audience, age and even colors. These subtle facts sure play a big role in grabbing their attention.

Congrats! You understand the basic of hooking the first 2 seconds of your audience. Now launch that funnel of yours.

That’s a wrap!

Not being too pushy also has the downside. Here are 3 ways you can make it subtle, persistent but not disturbing towards your customers.

1. Frequent CTA button

One of the beginner mistakes that I did when I started design funnel. Too less CTA buttons. I just realized when I compare my funnel with world class funnel like Russel Brunson, Alex Hormozi, Tony Robbins you name it all. Don’t overmake it tho.

2. Pop up CTA button in exit intent.

Exit intent popup where we want to close the funnel there will be a popup appear. Rather than we just let our customers exit without buying anything at least we can give them a voucher, a coupon or anything that can use to remind us. A perfect way how McDonalds or any restaurant applied in their business. Simple but powerful move.

3. Remind to push the CTA buttons.

Make it smooth like butter the way you remind them. Make it obvious but less obvious. Naturally come. Rather than write grab it now why not make an arrow or make a design that subtly direct to CTA button.

Be creative. Look how others did to gain insights.

That’s a wrap!

Here are the stages that you need to know so you can break that barrier.

1. Creating from scratch. The beginning.

This part is where individuals who are literally just starting business. I just realised that to make sales we need an audience. People always said you need to sell when there is demand. But where can we get the ‘demand’ ? The demand comes from an audience. Either you create your own audience or just look at existing audiences. Simple examples where people make the dance trend videos, or funny prank videos. They recreate something from there. Be creative!

2. Already have an audience but don’t know what to sell. The middle or The Lost One.

First and foremost! Congrats! You did the hard part which is building your own audience. Once you break through the barrier. Now it is not easy but what do you want to sell? Either fitness coaches, meme pages, beauticians or any large following account can’t make a profit due to their released product getting no response from their audience. My own suggestions rather than you make your own product, just focus on selling other products. Even the margin is small but we need to know what our audience needs are. Just make ads or say got sponsored by etc and see which product got the most response and sale. This here will save you money rather than make your own R&D (research and development) .

3. Your own audience and you make sales. The sweet spot!

At long last. You made the sales, got consistent revenue. Now to break through. Don’t recreate the wheel. Instead, improve it. Either increase your staff for better customer relationship, recreate new design to catch up with the latest trend. As long as you improvise where your customers told you are lacking. That’s it.

No need to be worry. Stay strong. Focus on your goal. Know your stages, and keep moving forward.

That’s a wrap!

Here are improvements that you can increase your sign up rate with ease.

Headlines that didn’t sugarcoat result.

Don’t give too much dream and hopes. Nowadays me you and everyone are already accustomed with online marketing. In fact, we also have our own red flag languages that we are familiar with. When X person use this phrase we’ll be like “Here we go again, block.” Be real, be genuine in giving the headline.

Simple sign up process

Avoid asking too much details if it is just a newsletter. I subscribed to most of the newsletters by just an email. The simpler it gets, the faster people click that sign up button. No need for the full name, nickname, addresses or jargon stuff. An email or maybe a name, email it’s enough. Simple.

Not a long funnel

One section to two sections is enough. Give your best punchline that gives an impact to your audiences for them to sign up. Direct straight to the point is the best weapon you need to use here in your funnel. Plus your design, pictures usage should convey your intention clearly without becoming the next Shakespeare.

Didn’t sound complicated isn’t? As the Nike slogan said “Just do it” .

That’s a wrap!

Here are the most digital products that you can make your audiences found it valuable:
Ebooks

The greatest digital product of all time. Everyone can make a book now after they write a book then publish it in PDF format. Simple isn't it? You can make either a short version one or a long version. Me personally if you want to make a longer version such as 200+ pages I prefer you sell it rather than give it free. The Free version should focus on short pages but in the same time give value that give short outcomes.

Webinar

Suitable for you that already has audiences. Your base is already strong plus your webinar also going to be a funnel. You share the tip of your iceberg that can attract them. Either a short one or a long one depends on you. I would really love it if the webinar gave us access to the recorded version. Well yeah, sometimes we need to fetch our kids at school yada yada. I prefer the recorded version should be a must after the webinar.

Mini-courses.

To be honest I didn’t expect there are tons of FREE mini courses out there that are so valuable. You can go two routes for making a mini course. One you can make a mini course that relate to your niche which is short from 2-5 videos. Two you already got a premium course but you give your audiences a glimpse of introduction courses or a little bit of certain chapters in your course.

All 3 of them should focus on one thing which is bring your audiences to your paid product/service after they use your FREEBIES or FREEMIUM whatever you call it. It’ll gain trust while you build your 1000 true fans.

That’s a wrap!

Let’s jump into which type of minimal adjustment for you to make even without being a professional designer.

Line height of your fonts.

It’s pretty rare isn’t people highlighting about this part of the font. Usually type of the font or the size of the font. But this time your font’s line height need to be consistent. I’ve compare my old designs with inconsistent line height really does looks ugly. When I apply this steps it’s literally change the look subtle but impactful.

Icons either line or full.

Choose! Don’t just randomly put your icons. Now you know why designers buy the icon packs. Lol. That’s the reason why. You need to ensure your icons not just looks sharp in pixels but need to be sync in your whole funnel. No excuse, choose then stick to it.

CTA button copy.The upper one says another the middle one says another while the bottom one literally is a new button. You are building just a single funnel. Focus on one clear CTA button copy. Either “Join Now” or “Contact Now” . Don’t lum both of them as a main CTA button. Other CTA button should be not a priority compare to the main CTA button.

That’s a wrap! Thy design shall make sales.

Let’s focus on how to make your funnel mobile optimize. This helps your funnel can be accessed anywhere and anytime.

Size of the fonts. You can’t make it too big or too small. The main body font excludes Heading size (H1,H2 and etc) it should be readable with size 16pt. You can go as minimum as size 10pt but it advisable to do this size as sub text only not as main. In the mobile version of your funnel, your font should be scannable when your head is in a straight position. If you need to squint your eyes and zoom in while your head crouches, that shows it’s too small.

Same picture but different position. It’s either your hero image, your product image or any other of your images need to be positioned specifically for the mobile version. Remember your image for desktop scale will be way different when it changes to mobile version since it’ll zoom in. The positioning of the image plays a crucial role since you need to keep in mind that you need to add your text on the image.
The design fluidly changes in between. Your design between desktop and mobile cannot be entirely different entirely. It’ll confuse your customers since they’ll think they are on a different funnel. If you use an image of a big red ball in the desktop version, your mobile version also needs to have the same ball but just a different position. You can’t change from a big red ball to suddenly a guy with a bucket hat. Only your font size and image position need to be changed to make your funnel change fluidly.

Don’t neglect your mobile version of your funnel since it’ll hook a lot of people towards your funnel since mobile users are dominating online presence nowadays.

That’s a wrap.

Let’s sit down and understand this concept before you invest hundreds or thousands of dollars to your designer.

Focus on one goal.

Simple, yeah? There will be no any other CTA buttons that focus on achieve that one goal. It’s either for book for a call, buy your next book, subscribe your coaching diet plan, sell your digital brush any other sort if things. Your details info you can provide them only in one section where you describe who you are or what company you are. That’s it. Your customers should already know you before they make the purchase.

Have different offers? Make it an upsell or downsell.

It’s one of the great way to increase your revenue or get your customers info for future retargeting campaign. How to leverage both of these weapons? If your already have a group of audience that already trust you, use upsell offer. If you are just starting up use downsell offer such as freebies or low ticket products to cultivate them later on. Don’t worry if you don’t have one, you’ll figure it out after you have your first 10 customers. Now sell that service/product first.

Encourage the CTA

If your funnel is a generic website , it’ll not encourage buyers at all. It’s just like typical corporate websites in any part of the world that focus on informations only. Your copy should engage people desire and outcomes. Not just people read to gain knowledge, but people read to make that purchase. Here you can give your brand’s voice in the funnel. It’s like you persuade your mom or dad to buy that Lego.
Make your audience becomes a buyer as soon as they finish skim through your funnel. Any extra informations that unnecessary you can put in your social media bio. Focus on sale.

That’s a wrap.

Let’s breakdown to 3 different part of repetition that you can easily apply for the design.

Repetition in colors.

The most visual part in every design. Yes, colors. Stick to your brand colors around 2-3 colors when you are designing your funnel. This impactful give the vibe of professional. For festivals or child's theme colorful color plays a major role too but make it balanced. Focus the repetition of the ‘colorful’ colors with big contrast of a color such as white background.

Repetition in layout.

This involve in hierarchy and position of your content. The simplest layout you can follow how your competitors doing it. How to make your funnel different? By changing the pictures, fonts and colors but the layout should be the same. With this layout where your buyers adapt in your niche, it’ll not scare them away.

Repetition in CTA buttons.

Last but not least the button that will change the fate of your funnel’s success. Focus on one color, one font, one type. That’s it. Don’t complicate it. Want to have different button for different section? Make them less visible compare to the main CTA button. That CTA button should be use often through your funnel.

Repetition is one of the best skills in design that you can make your funnels looks professional ahead of your competitors. The best part is your customers will remember you.

That’s a wrap.

Let’s make this “sales guy” work to the bone without breaking a sweat.

Explain your product/service in a video.

Video form dominates in our internet world. We can scroll in our tiktok, youtube shorts for the whole day. Plus our books are also converted to audiobooks! Don’t have any ideas? Make a summary of your product, explain details how your course will be, convince how their sales increase with your service. Now you can start brainstorming.

Focus on the audience's outcome.

It’s good to have a very detailed long form funnel but at the same time is it necessary? Always question this when you are about to make your funnel. Yeah we get you all of those years climbing thorny mountains, swimming in fiery sea, fighting dinosaurs but what does your audience get? If it’s long due to factual and testimonials you did a great job. Remember to focus on your audience, don't waste their time. Make them click the buy button fast.

Authentic social proofs

Either in writing or video testimonials, we all judge the products based on people who actually bought it. What if you got no testimonials? Ask help from your family and friends, but if you want to kill 2 birds in 1 stone ask a well known person in your niche to review your product. It doesn’t mean you need to find an influencer who has millions of followers. Sometimes a manager from Linkedin (an example) who people ‘trust’ is already enough.
Don’t neglect the conversion rate. Sales help us to keep motivated for doing this business.

That’s a wrap.

Here are some minor tweaks that you can make a change to improve your conversion rate.

• Concern about Page speed.

It’s very frustrating when you are hungry you head to a food website then the website takes forever to load. What a bummer isn’t ? Same goes to your customers. They are ready to eat but your funnel loads too long. How to fix it? Compress your pictures . Compress pictures without losing their quality with online tools out there. Avoid using youtube link instead upload your video in Clickfunnel itself. When you have external link embed it also effect your page speed.

• Avoid clutters that distract main goal. Use video instead.

Why people nowadays use videos a lot in their funnel rather than long form funnel? It’s faster plus trustworthy. They are certain copywriting can be replace with a good short video. Well pictures are a good way to visualize it but with videos you can watch your products in action. Usage of Tiktok is increasing day by day. That’s shows people consume video more often now.

• Visible CTA placing

It’s either below or above your product/service. Make your CTA visible but not too big than Headline. We want to ensure the visibility of CTA buttons are always visible. The eye of your customers should be headline, content and CTA. Don’t confuse your customers with different designs of CTA button. Make them consistent.

The simple changes affects a lot of your customers. These changes are focusing on the user experience of your funnel.

That’s a wrap.

Here are 3 basic steps of funnels that we all encountered in every multi million brand :

• Make your funnel collect your leads.

Well, a pop up page is a good way to collect new leads. What if you want to collect QUALITY leads? Filter them out with your funnel. It’s easier for you to close if you have a specific audience that already has qualified your criteria as ideal clients isn’t? Be specific in your funnel , you can either make short funnel or long form funnel. It’s either ebooks, webinars , free short courses, anything that can make your audiences feel it's worth it to put their email there.

• Make your funnel sell your product.

What do you need to do after you have leads? Sales! We all love that word. You already filter out your qualified leads. Don’t hold back but at the same time avoid being salesy. You need to ensure your brand is in which category either in informational type or ecommerce type. Informational types go with soft sales by giving values to make the sales. Ecommerce types go with hard sales by giving discounts and coupons.

• Make your funnel automated.

You already master these 2 elements now 2 more elements which is fire and earth to be the next Ava- sorry wrong place. Repeat these 2 processes for a long term sustainable business. I’m also one of the subscribers of big brands for business coaches, digital products, physical products , flights the list goes on. I believe so do you. Your email is full with these brands, one thing for sure they automated this process for years.

Avoid perfection, strive for progression. Improve it by time and progress.

That’s a wrap.

Cool some steam, let’s jump straight to our 3 fundamental hero images for your design inspiration.

• Image-Left ; Headline and CTA - Right

This is the most basic that is widely used in every type of funnel. Don’t go too crazy with this one. Maintain its format. Just be creative with your image only. That’s it. If you ever feel one to make pew pew shiny flying jargon thingy make it focus on your image only. The key here is image is the bait while your headline elevates the image.

• All centered start with Headline, Image, CTA

This concept is a very straightforward message. Your headline plays the main role while your image makes your headline look clearer. Here you can be creative by either putting an image or a video. Tips to make your hero image here outstanding. If you want to put a video make sure they have a good thumbnail image. If you want to put an image make sure your image is too complex.

• Headline-center top ; Image-Left ; CTA-right

This is the best usage for your customers that are ready to buy your product. The CTA button here is replaced with a checkout form. This funnel is one of the powerful concepts. But, it’s powerful if your customers are already cooked just waiting for the food to be served. Here, what should be focused on is the flow of your checkout form. Your image is just supporting them to make your customers make the order. Your headline is more likely clear as a day for customers to buy not baiting them.

Be more concise with your design planning because the content will follow up with your hero image. Image attached is visually applied of fundamentals that I shared.

That’s a wrap.

The question is how to achieve that in your funnel? Let’s plan it out.

• Let him cook. Headlines combine with reposition.

Love this catchphrase. Woody’s face, oh Lord make me laugh out loud. You need to grab your customers with an attention seeker headline first. Don’t play safe at the same time, don't make it too controversial. Your 1st part of the copy should follow up with customers’ pain. Show them you understand them well.

• Pictures that feel like they are the next agent 007.

You enter the finest tailor shop in town. You order a custom tuxedo, suddenly the tailor told you they use the same material as in the James Bond movie. Your headline should blend in well with your picture. It gives the sense of “Yeah, that’s exactly how I imagine”. Avoid random or generalized pictures, this doesn’t focus on specific niche at all.

• Attractive fast clicking CTA button

Make your CTA button big, with colors that attract your customers. Well when I say big and attractive doesn’t mean it should be bigger then the headline. It should be noticeable. When your customers read your awesome mouth watering offers your CTA button should encourage them. What if you have different offers? Advisable make a different page to upsell/downsell.

Focus on understanding your customers' pain will make the process easier. Research common design in competitors to “duplicate” their success.

That’s a wrap.

Here how you can convert your desktop funnel to mobile optimize easily. Let’s dive into it.

• Make your content centered.

Simple as that. There’s no need to make it go right or left. Good design is not just rainbows glitters. Good design inclines more to apply basic design principles where in mobile you need to ensure your content is understandable at first glance. If you feel confused when you see your funnel mobile design, higher chances of your customers will too but times two for them.

• Headlines need to be bold and big.

Bold and big. Only that. No need to change colors, make it italic or highlight for starters. When you get used with mobile design then you can go bananas with the design. Why do your headlines need to be bold and bigger? Your customers can skim it through smooth like butter. We save their time, they make quick decisions, money ka-ching.

• Remove unnecessary images or content.

Not all images or our contents are going to fit in the mobile version. Only the essentials are needed. The less the better. We don’t want to scroll straight 15 minutes just to see the price the offer isn’t? Choose important images that can convey your content, if your content can be described with pictures or video go for that one. Be ruthless plus be as strict as you can in choosing the mobile version since mobile usage in the world is way higher than desktop.

Don’t ever neglect the mobile version, it helps your conversion skyrocket. Make your customers’ life easier so they will make your payment easier too.

That’s a wrap.

Here are the basic design principles that you don’t even need to get out from Clickfunnels to apply it. Let’s jump to it.

Knowing your Heading, Subheading and Body Text.

H1,H2,H3 and body text. Most beginners make mistakes in designing their funnels because they skip this process. You need to decide them before going full on in your funnel designing. What’re the differences between them? Easy, their sizes and weight. When you start to adapt with the differences, you can go in advance by choosing different fonts in one funnel.

Space between element

Not too cramped, not too spacious. The right amount of space that you need to apply in your funnel should be BALANCE. Yup, that’s the word balance. Pro designers can make their design look better even with slightest touch because they understand this space harmony. We can try to achieve this Pro Level by centred our design. Use basic layout as a guidance avoid going crazy in the design. Simple is way better than the horrendous unique Buzz Lightyear Darth Vader intergalactic look.

Master 3 colors first

Bruce Lee didn't become a Kung Fu Legend overnight. Same goes for you. I know you are too excited about launching the funnel but let’s take it slow step by step. Pick 3 colors that match with your logo. Apply it in your funnel from the hero section, CTA button, forms and footer. Top to toe no excuse. It will not look boring at all, plus it gives the premium look in your funnel.

At the end of the day, your sales matter the most. Hire designers once you are starting to scale.

I go with a new approach this new year. That’s a wrap. Design, launch and scale.

How to niche your funnel without hurt your pocket even waste your time? Let’s go tackle this.

Know your competitors well.

Open your eyes wide. See the every details of your competition what kind of funnel they use. Start with their fonts and colors. Nothing more. See how their funnel flow, what type of offer there are no secret sauce. We are not reinventing the wheel. If most of the funnels use Google font like Open Sans, then use the font. No need to be so different since your whole funnel design will look different by colors, image placement and your offer.

Use your customers’ language.

It’s like you Google late at night in 3AM “waterproof carpet for cat, best coffee spot near me, how to know she loves me (lol)” etc etc the list goes on. But you get the gist of it haven’t you? Use this kind of words in your funnel since these words already niche down for your specific audience. Up your game with tools like Ahrefs or Semrush to know your customers’ desire.

Don’t fall in niche trap.

Sometimes business owners make their products way too niche. It’s like you are looking for a needle in haystack. Don’t push too hard. How do you want to know your niche is good by launching your funnels first. Make different titles to hook your dream clients with A/B testing then you know which is the best funnel you can go with.

Your funnel is the best way to target your specific customers. Think like your customers, it’s a good place to start.

That’s a wrap. "You are one funnel away."

Mobile design shouldn’t go crazy. Focus on usability and clean look. We all know mobile usage is increasing year by year. The stats proved where a lot of online consumers came from smartphones. Even online purchases are dominated by mobile users. Can’t blame them since it’s just the tip of your finger to make a purchase.

A lot of big companies make a change by focusing on mobile optimization. Let’s make your funnel optimize with the latest design.

Hero section is not bloated.

In desktop view you can do a lot of things for design. It’s mouth watering for a designer seeing a big blank canvas where you can go all out in design but not in mobile. Hero section in mobile design should look more minimalistic rather than a pack full of flying unicorns. Your hero should have your Headline, a hero picture which is not too complex and your CTA button. That’s it.

The CTA button is the same as the desktop.

There are certain CTA buttons that have this kind of fill in a form or long box to fill. You can imagine the moment I’m describing the button. Yeah, that kind of CTA button. If it’s on mobile it’s really distracting your users. Mobile space is very limited, good design gives you space to breathe even as the pack the design is. Make your CTA button clear and simple.

From horizontal to vertical.Your reviews, your social proof logos, your offers etc. Things that align horizontally that require your desktop space a lot should be aligned vertically. What if when you align vertically it suddenly becomes too long because the mobile view is too cramped? Remove some of the info only take the essentials one. When was the last time you read a whole long 15000 word essay on your mobile?

Mobile design is an evolutionary design that keeps changing from time to time. Even we as designers need to catch up with the design but we still focus on evergreen designs that don’t die in trend.

That’s a wrap.

Buckle up Autobots. Our customers is our Tesseract we need to take them back. Let’s roll.

Email reminder for abandoned payment.

The simplest method of them all. We all are busy so do our customers. They want to make the payment but suddenly their newborn baby started crying, the wife called due to the car make a weird noise, oh no is that you Bumblebee?! Use the email reminder to remind them to make the final purchase. Leave a quick note, avoid long type reminder. Send like a friend who remind to his buddy that he’s forgot he’s baseball hat during the Thanksgiving party.

Pop Up of free or downgrade material

What if they ignore your reminder email? We ain’t back down from that. Create automate workflow if don’t make the payment after the reminder email. The automate workflow should be a downgrade version of your offer or a freemium stuff that they can test drive your product. It’s not they want your product its just they don’t believe you yet. Want to go extra mile? Make a special funnel specific for this offer. That’s how you woo them from Megatron’s sweet lies.

Blast Ads should be target to them again.

Persistent aren’t we? Hah! Let it be. This time, when you target for the same audience you should make the offer looks different. Add more social proof this time in the ads and in your funnel. Show your retarget audiences that there are not the only one that has problem. Avoid being salesy since they are your retarget audiences. You are not Sam Witwicky’s girlfriend. Lol.

What if they still didn’t make the purchase? No worries, we did our best since along the process they are some will make the purchase. It’s still a win for us.

That’s a wrap.

Let’s jump into how to make your funnel collect emails while you are sleeping.

Place it everywhere.

Every single one of your social media platforms either youtube, instagram, facebook , tiktok your funnel should has your funnel link. Plus, don’t just put there and hoping your audiences will click your link. Mention in every video or blog that you’ve made about your funnel link. Make a custom script in your video and custom paragraph in your blog post that make your audience click your funnel link.

Custom link.

Sounds simple but it gives a nice look to it. Even it’ll sounds good when you mention in your videos about your link. It’ll not be confusing at all. Let’s compare yourdomain.com/jsnxaxna121132 between yourdomain.com/newsletter ? Sweet isn’t? That’s the reason why you need to ensure you have your own custom domain. A little investment to 10X scale your business. You can go with Google Domains, GoDaddy, Bluehost and many more.

Freebies is the fastest to collect.

Who doesn’t like FREE stuff. We all love it. I LOVE IT. There are tons of free valuable materials I got throughout digital creators that give digital assets, ebooks or mini courses. What a bargain! The most interesting part is their free materials already make an impact towards my daily life can you imagine their paid courses.That’s how you make people hook up and subscribe your newsletter. Make a one funnel that gives a big value. Craft it well , make them convince with your funnel.

Giving values is the one thing that make our business thrives. It’s a simple equation that we all need to be remind of.

That’s a wrap.

Let’s make your funnel be Wolf of Wall Street. Show how innovative Aerotyne company is.

Heading that netting a swarm of guppies to hook a whale.

Your heading should triggered not just ordinary audiences but extraordinary audience too. Make a deep research since we all got that X-factor in ourselves. How? Got your back, you can use online tools like online headers generator or even AI generator for guppies. Hah! To hook a whale use Ahrefs, Semrush and Moz. Long keyword tails that has high search but low competitions. Start from there.

An offer that make them no need to ask their wives’ opinion.

Don’t let them think twice. When they can’t sleep at night unless they made that purchase that is where you are dominating them. I got this feeling when the hype of Nintendo Switch before first release. I travel frequently so at the airport I need something to kill time beside reading. Same goes to your offer, it’s jus fit to right moment specific to that group of people. Dive in Reddits, Quora, Slack, Twitter you name it. There are hidden gems that need to be discover by you.

Experiencing Nirvana during and after sales service.

We often target only the sales but forgot our customers’ experiencing your service/product. When you bring your children to Disneyland, your plan go smoothly. Of course you’ll plan to bring them again there. Your funnel should be that Disneyland. Your buttons work properly, your PDF should be entering their inbox as soon the payment made, got complaints your refund policy should be clear. All of these small matters , are matter the most.

Now why wait? Sell me this pen.

That’s a wrap.