Chapter 1
Ebook the most famous digital product in our era. It's scalable, easy and profitable. BUT , how you want to make people to even read or download your ebook? let see these 2 examples :
- Free first chapter : Atomic Habits and Fastlane Millionaire. you literally binge the first chapter and want more. the anticipation make them one of the genius in marketing as authors in the world.
- Free checklist : spending consciousness plan by Ramit Sethi. he give this info for free in how people plan their monthly fixed income.
where's the catch?
the first chapter is a hook to make people buy the book. while the checklist is for people to build up trust. the secret is to know your audience either warm or cold. then you can craft the best ebook.
